ARTISAN Display and Packaging created this Book on Cassette display for Media Books,LLC.
Their three marketing objectives were:
• To merchandize this product to consumers who would not normally shop for this product.
• To create a retailing position at a lower point of sale price ($7.95), instead of the traditional price ($15-$17).
• To provide high exposure for a large variety of their cassette book titles, with a riser board printed with the $7.95 sale price and the 16-product slot trays, which makes 36 book titles visible.
This high impact display consists of a base, a tray and dividers constructed with B-flute bleach white diecut corrugated, printed with 100% color coverage. Shelf talkers were incorporated to describe the products.
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