This Le PontTM counter display was developed by Artisan Display & Packaging, as a launch mechanism for Doak Dermatologics. Their two promotional objectives for this product display:
• To introduce an innovative beauty enhancer -- Le PontTM . The product name (in French translates "The Bridge") would symbolize the consumer taking 'the bridge to more beautiful skin.'
• To educate prospective consumers about this new product and the care of their skin.
Our design team created this its unique structure. The riser is integral with the product shelves, to create an inspired aerial perspective of Paris' famous River Seine and its bridges. The graphics were incorporated into the display, to provide the consumer with product information.
This unique display was created entirely from corrugated E-flute board with an 80 lb. (1-side coated/4-color process) litho label, which was mounted directly onto the corrugated. By using this media we were able to create this innovative display while remaining price competitive.
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